At first, nothing was clear.
A generic name, inconsistent colors, a repetitive logo it felt as if the project was trying to find its shape, but couldn’t.
This was the case of a young team who started their venture with great passion. But they quickly realized that passion alone doesn’t create a lasting impression.
They had a good product, strong ideas, and even a promising audience.
But something was missing.
"People don’t remember us…"
"Everyone says we look like the others…"
"There’s nothing that makes us stand out!"
In a moment of clarity, the founders understood they needed something deeper than just “design”…
They needed a visual identity born from the soul of the project.
And that’s when the journey began with Smart Target.
The first meeting with the Smart Target team wasn’t technical. No design software was opened, no portfolio was presented.
Instead, it began with one simple question:
“Who are you?”
Everyone sat down for an open, honest conversation.
Old notebooks were brought out.
They spoke about the birth of the idea, the first product launch, the earliest customers, the wins and failures.
The Smart Target team didn’t just collect information—they listened deeply.
They sought to understand the spirit of the brand.
What makes this project different?
What values does it stand for?
How should someone feel when they encounter it for the first time?
Over time, an invisible identity began to emerge—intangible, yet very real.
Once the team understood the inner identity, they began to translate it into a visual language.
The name wasn’t just a label,it was the gateway to the brand.
They proposed names that reflected the soul of the project simple yet distinct, meaningful yet memorable.
Then came the logo. Not just an artistic drawing, but a symbol that quietly told the story.
Every line had a purpose. Every curve was intentional.
Then came the colors…
Was the brand vibrant? Calm? Bold? Traditional?
Each answer led to deliberate color choices colors that evoked the right emotion and built a subconscious bond with the audience.
Fonts, design elements, content layout
Everything was chosen not for decoration, but as a natural extension of the brand’s personality.
A visual identity isn’t complete with design assets alone.
So Smart Target created a full Brand Guidelines Manual a detailed guide that included:
It wasn’t just a booklet.
It was a roadmap to ensure consistency and clarity, wherever the brand appears.
Then came launch day.
The new visual identity was revealed.
Social media profiles were updated.
A new logo, fresh post templates, redesigned packaging, and printed materials.
And the audience’s reaction?
Incredible.
The new identity achieved what mattered most:
A visual impact that lasts.
The project now had a unique look. A unique feel. A unique voice.
Smart Target’s role didn’t end at launch.
They continued to support the team with:
Now, not a single email goes out without visual consistency.
Not a post is published without reflecting the soul of the brand.
The identity became more than just design.
It became an internal culture, felt by the team before it reached the customers.
In less than 6 months, the project evolved from “just another name” into a recognized brand in the market.
Customers began speaking about it with confidence.
They shared its designs.
They recommended it to others.
It no longer looked like anything else, It looked exactly like itself.
At Smart Target, visual identity isn’t a product.
It’s a journey.
A journey that begins from within: from the idea, the values, the audience
And ends in a form that reflects it all, even without saying a word.
And maybe…
Your story could be the next one Smart Target brings to life.
Does Your Project Need a True Identity?
If you feel that people don’t remember you
Or that you look like every other brand…
Maybe what you're missing isn't just better design
But an identity that truly comes from within.
And maybe the beginning…
Is with someone who knows how to see it
And bring it to life.
Maybe your beginning… is here, with Smart Target.
