The article explains the fundamental difference between marketing and branding. Marketing focuses on short-term promotion of products and services to attract customers and achieve measurable results, while branding is about building a long-term identity that reflects the company’s values and fosters trust and loyalty. It also highlights how both work...

The article discusses the concept of brand management in marketing, highlighting its importance in building a positive brand image and strengthening customer loyalty. It outlines key elements such as brand strategy development, visual identity, positioning, messaging, brand awareness, equity, continuous monitoring, brand extensions, crisis management, and brand guidelines. Effective brand...